Using a Niche Market
by Brice Mattson
When you begin marketing on the site, where do you start? You
know you can't compete with some of the large companies on the
net. Niche marketing is much more effective. Here is some
information on choosing a niche.
Analyze what you are selling or what you want to sell. It should
be in an area that you know a lot about. It may have wide
appeal, but think of those it appeals to most. For example, does
your product appeal to musicians? That's a pretty wide market.
Now narrow it down. Who is most likely to be interested, singers
or instrumentalists? From there you might want or need to narrow
it even further. For example, your product might appeal to
musicians of a certain age, or musicians who favor a certain
kind of music or even a particular singer.
After narrowing it down as far as you can, think of appropriate
keywords. Check with Google to see how many sites come up using
these keywords. Next use a site that tracks keyword usage (such
as Word Tracker or Overature) to see if there are plenty of
users looking for that information. If there are enough
potential customers and the competition is low, you may have
found your niche.
After you have chosen your niche, try to use it in your website
title. This can help your website ranking. Another tool for
choosing a niche is to study the competition and find out how to
make your site unique.
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